Campaign Reel: Life Over Seas Campaign Reel

Partnership: Regent Seven Seas Cruises (Ultra-Luxury Cruise Line)

Story:
Emmy® Award-winning journalist Christianne Klein shares her family’s full-time life aboard a Regent Seven Seas cruise ship in the FoodFamilyTravel original series Life Over Seas. Alongside her husband, Dan, and 6-year-old daughter, Livia, Christianne highlights a growing global trend- families, retirees, and digital nomads choosing to live at sea. The series explores how people are redefining home, work, and adventure while embracing a life of connection and global discovery.

Approach:
As with all FoodFamilyTravel features, Life Over Seas was produced in an experiential, broadcast-feature style, complemented by articles and social media posts over six months. Leveraging her background as a network TV host and former Good Morning America anchor, Christianne brought cinematic storytelling and trusted journalism to the campaign— a rare combination that media and brands highly value for both coverage and audience connection.

The team produced broadcast-quality feature packages of the experience, later refined into b-roll for Christianne’s live segments and companion stories across international media. This approach offered audiences an intimate, authentic look at life aboard — while positioning partner brands at the forefront of premium lifestyle storytelling.

Campaign Reach & Media Value:

The Life Over Seas campaign reached over 810 million viewers across broadcast, digital, and syndicated platforms. Using a conservative $50 CPM benchmark, this equates to more than $40.5 million in earned media value.

Unlike typical influencer campaigns that start on social media, Life Over Seas begins at the top of the media ecosystem — with broadcast and editorial storytelling that drives awareness across traditional outlets and naturally cascades to digital platforms, content creators, and influencers. This top-down media strategy amplifies brand messaging far beyond the initial campaign, delivering sustained, exponential exposure for partners like Regent Seven Seas Cruises.

More than 810 million reached via legacy media alone (Muck Rack)
Over 1.5 hours of national and international broadcast coverage, including live interviews and feature segments across CBS, ABC, NBC, CW, FOX, Spectrum, and The Australian Today Show
Four-month front-page feature on Travel + Leisure
Additional features in The Wall Street Journal, Fast Company, Yahoo!, MSN, FoodFamilyTravel.com, and leading broadcast news outlets
Expansive global social media engagement driving continued visibility and brand momentum

Why It Works:

Christianne Klein’s extensive experience as an Emmy® Award-winning journalist, national TV host, and travel expert ensures that brand messaging is strategically aligned with high-impact media narratives — coverage that cannot be bought any other way and influence that cannot be replicated.

Notes on Coverage:
All media coverage resulted from Christianne’s direct press outreach and long-standing industry relationships. While Regent’s communications and marketing teams collaborated on messaging, all earned media originated through Christianne’s legacy media connections and journalistic credibility. The campaign did not include any paid placements.

Result:
The ongoing Life Over Seas campaign is one of the most impactful luxury media travel campaigns of 2025.

Following the campaign, Regent Seven Seas Cruises reported record growth and sold-out sailings through 2025, demonstrating the measurable business impact of the Life Over Seas series.

Norwegian Cruise Line Holdings (NCLH), Regent Seven Seas Cruises’ parent company, has reported its best third-quarter revenue figure on record, with the total standing at $2.9 billion.

The company, parent of Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises, said the revenue figure represented a 5% increase compared with the third quarter of 2024, mainly driven by “higher capacity days and strong demand”.

Source: https://travelweekly.co.uk/news/norwegian-cruise-line-holdings-achieves-record-q3-revenue